About me
Hi there,
nice to meet you 👋
Hi! I'm María, a Senior Product Designer with 10+ years of experience crafting thoughtful digital experiences in B2B (Fintech, SaaS) and e-Commerce. I'm based in Barcelona and open to both in-person and remote opportunities.
I've led end-to-end product design in several fast-paced startups, working closely with C-levels and stakeholders to turn ideas into real, valuable products. My approach combines strategic thinking with a strong focus on usability, accessibility, and clarity—because good design should work for everyone.
I'm deeply committed to building scalable and inclusive solutions. I've worked side-by-side with developers, diving into component architecture, contributing to Design Systems, and bridging the gap between design and code (hello, React & Vue!).
Staying curious and current is part of my DNA—whether it’s reading the latest UX research, attending workshops, or hosting design events. Most recently, I organized the 2024 WIAD (World Information Architecture Day) in Barcelona, gathering 80 attendees and 7 inspiring speakers for a day of community and learning.
When I’m not designing, you’ll probably find me belting out classic rock tunes (yep, I’ve been training at a Rock Academy for 12 years), deep into a book, discovering new flavors in the kitchen, or enjoying a long dinner with friends.
If you're looking for a committed designer who's all about collaboration, impact, and thoughtful systems—I'd love to connect.
Let's talk: m.rey.oyonarte@gmail.com
Certifications
How To Measure UX and Design Impact
Workshop by Vitaly Friedman Smashing Conferences!
November, December 2024
Full workshop, delivered in 4×2.5h + Q&A
------
👉Track the impact of your design effort
👉Use the Top Tasks methodology to understand and prioritize user’s tasks
👉How to build a design KPI tree for each team and for each department
👉Translate them into clear goals for each team/department
👉How to make sense of SUS, UMUX, UMUX-Lite, SPRQ, North Star Metric, NPS, CLV, CSAT, CES, MAU, MRR/ARR and business KPIss.
Advanced Design Systems.
A Brad Frost's online workshop at Smashing Conference
November 2024
Full workshop, delivered in five 2-hour long sessions.
------
👉 How to architect a design system ecosystem that’s tuned to your organization’s specific needs and goals.
👉 Governing design system recipes.
👉 Creating and managing multi-brand and multi-product design systems.
👉 Advanced design token architecture, naming conventions, process, and best practices.
👉 Component API design naming conventions, processes, and best practices for Figma and code.
👉 UI component construction and composability best practices for Figma and code.
👉 Best practices for design system team structure, roles, and position within your organization.
👉 Best practices for governance, contribution, and release processes.
👉 Communication and relationship best practices to ensure the long-term health of the design system and the digital products it serves.
Creating and Maintaining Successful Design Systems.
A Brad Frost's online workshop at Smashing Conference
November 2021
Full workshop, delivered in five 2-hour long sessions.
------
👉 Selling Design Systems
👉 A Pattern-Based Process
👉 Atomic Design Principles
👉 Creating a rock-solid component library
👉 Anatomy of Effective Reference Website
👉 Design System Maintenance
Practical Accessibility Today
Online workshop taugh by Sara Soueidan
May - November 2023
Practical Accessibility is a self-paced, get-right-down-to-it video course designed to demystify web accessibility and equip you with the knowledge you need to confidently create more accessible websites and web applications today.
👉 Process for building accessible components from scratch?
👉 Semantic HTML
👉 Accessibility tree
👉 ARIA
👉 WCAG
…and many, many more
Design Sprint Masterclass Certificate
AJ&Smart. Jake Knapp, Jonathan Courtney
4 December 2020
The Design Sprint is a four-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.
The core principles of the Design Sprint are:
👉 Working Together Alone (removing personal biases and levelling the playing field)
👉 Tangible (ideas) over Discussion
👉 Getting Started over Being Right
👉 Don't rely on creativity
