About me
A few notes on the things I build and the things that build me.
I design systems, not screens.
I turn complexity into clean user experiences that drive product growth. My approach combines systems thinking, iterative design, and strong collaboration with product and engineering to make pragmatic decisions that balance user needs, business goals, and technical constraints.
My background spans complex B2B SaaS platforms across Fintech, Mobility, and Sales Intelligence, always eager to apply my skills to new challenging industries.
Designing cohesive systems means understanding every constraint as a creative opportunity.
In the studio
Pragmatic decisions, together.
I lead end-to-end design processes, from discovery to delivery, partnering with founders and stakeholders to bridge strategy and execution. Making sure design decisions are grounded in context, not just aesthetics.
Lately, my workflow has evolved. I integrate AI as a thinking partner, using tools like Cursor and Claude Code to structure ideas, anticipate edge cases, and move with more clarity and intention. Not as a shortcut.
WIAD Barcelona 2024
Curious by default.
Staying curious and current is part of my DNA, whether it's researching the latest in design, usability, and tools, attending conferences, or hosting events.
I organized the 2024 WIAD (World Information Architecture Day) in Barcelona, gathering 80 attendees and 7 inspiring speakers for a day of community and learning.
When I'm not designing, you'll probably find me belting out classic rock tunes (yep, I've been training at a Rock Academy for 12 years), deep into a book, discovering new flavors in the kitchen, or enjoying a long dinner with friends.
On stage
María Rey. Based in Barcelona & working remotely too.